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Property Auctions - Late entries - Howard Gooddie
This month I'm feeling in a defensive and protective mood for my Auctions
Director and Coordinator. Estate Agents, as a whole, always have to
appreciate that they operate for the seller and therefore have to take
much, if not all, of the flak for his failings and those of his advisers.
Furthermore, since they are the interface with those advisers, the public,
the buyers, the enquirers and the purchasers, they can expect to receive
criticism for any, and all, the things that might go wrong in the auction
experience, whether or not it is the agent's fault. I will take you
through the auction procedures phase by phase emphasising not only what
might go wrong but what should go right, so that the insight into their
actions might help you to see where there are chinks in their armour,
by which you might profit.
So, to start at the very beginning. The auction method is a very quick
way of reaching exchange of contracts and completion. This should be
to both buyers' and sellers' advantage but it inevitably compresses
the time for all the steps necessary along the way. This means that
the auctioneer's office generally has only a very short time in which
to amass all the details of the rents and of the title; travel to and
visit the properties, check the accommodation, take the photographs;
check the information; dictate, type and layout the particulars; have
them approved by the vendors, by the solicitors (and sometimes accountants
and co-agents); advise on value, agree the guidelines and probably the
reserve; prepare the brochure copy and proof-read it. It doesn't help
in all this concentrated period that approximately half (yes half!)
the vendors then decide not to proceed or to delay their sale until
they feel the market is stronger.
Ideally, this work should all start nine weeks before the auction day,
giving staff about four weeks of preparation before the copy goes to
the printers. You will have noticed, however, that most auctioneers
provide a timetable of their future composite auctions in their publicity.
This almost always states a closing date for entries. This is usually
as late as only seven weeks before the auction. This is a very necessary
part of their strategy because somehow or other many vendors seem amazed
at the length of time for the entry period. The auctioneer can't, therefore,
suggest that he will take long in his lead-in time. Furthermore, about
one vendor in five is quite convinced that you only have one property,
not a hundred, to deal with and his should only take half a day! He
is always the one who can only let you see the property at one time
on one day of the week, can't remember the address or number of his
own property (believe me, or believe me not, there are loads of vendors
who aren't sure of the address or, sometimes, even the location of buildings
they own). This is, of course, the type of vendor who also refers you
to his solicitor and accountant for the full details and is absolutely
amazed that the auctioneer should think that the closing date applies
to him. Very often you will see loose sheets included in auction brochures
with extra "late" or "A" lots included. Those almost invariably belong
to these vendors. The auctioneer, of course, can't resist going to all
the extra trouble of printing the sheets late because this type of seller
is always the one who can't wait for six weeks to the next auction or
who is one of your best clients! This type of lot could well be the
ones for you to look at seriously. Somehow or other, when they come
up in the sale room they never seem to attract as much attention as
the lots bound into the brochure proper. Maybe the loose sheets fall
out before the bidders see them or remain stuck in the envelope!
Beware, however, when you come to think of buying. Do your homework
even more thoroughly than usual. Late lots frequently mean more mistakes
by the auctioneer's staff, the seller or his other advisers; more truncated
information; hurried decisions on value and guidelines and, dare I say,
a certain loss of sympathy for the vendor from the office staff. With
the dedicated attention to detail you will specially give to these lots,
they could prove to be the bargain that's been waiting for you! Also,
you never know that if the seller was in a hurry then, quite possibly,
he wants to "get out" fast and therefore also sets a low reserve.
Thus far I have been concentrating on dilatory vendors but the auctioneer's
office has now reached the stage of preparing the brochure and, most
likely, their website. Crowding in on that are their printing and advertising
deadlines. Printers always seem to suffer machine breakdowns, staff
with flu or paper shortages whenever my office have been a day late
with their copy. Have you ever thought, or even complained, that the
adverts have come out too late and have not given you enough time to
get the brochure, analyse it, visit your mother-in-law, go shopping,
visit the lots, get the survey, consult your builders, organise the
finance, check the title and make up your mind as to your maximum bid?
I am surprised would-be bidders don't complain about that shortage of
time more often. I would. Unfortunately, this modern preoccupation of
everything having to be available instantly is not designed to fit in
with the exigencies of what needs done by the auctioneers between instruction
and auction day.
Incidentally, do you know that you may frequently need to book-up
space in a glossy magazine two months before it's publication date?
How can you enter adverts before you even know you are going to be instructed
on the lot? Daily papers are better, but you can sometimes still have
to wait a week for space. But why not treat the disadvantages to your
benefit? Delay that affects you also affects and reduces the competition.
Make sure you refine your procedures and streamline your operations.
Cut out the visit to the mother-in-law, delegate the shopping, appoint
the brisk surveyors, solicitors, builders, and finance brokers and stop
using the ones who can't deliver fast.
You will probably have seen that the subject of buyers' information
packs is beginning to be broached by the politicians once more. I would
have thought they had enough things on their plate at the moment to
worry about such things. With the arrival of statutory requirements
to provide extra information, I think it is inevitable that the pre-auction
process will be slowed down, since the information needed cannot be
supplied within the present auction time scale. To add to the auctioneer's
equation a survey report before a property is promoted for sale will
be bound to extend the preparation period. You may not know that my
profession, whilst welcoming the proposals (well, they would, wouldn't
they - it's more jobs for the boys) is already admitting there are not
enough trained surveyors to carry out the work necessary. That means
even more delay. And I thought this idea was to speed up the property
sale process!
You will probably appreciate that these house sale information packs
will also have to contain a local search and solicitors' details of
title, and this is where the delays really come in. As far as the local
search is concerned, central government is convinced that local authorities
can really speed up their act and even arrange for the information to
be provided electronically. Well, central government may be convinced,
but local searches frequently do not come quickly.
Finally, of course we come to my bete noir - the solicitors. I must
assure you that some of my best friends are solicitors, but those are
the efficient ones! Of course it does help if the vendor remembers he
has been asked to instruct the solicitor immediately he has instructed
the auctioneer and it-s even better if the solicitor then appreciates
that the deeds will be ordered quickly from the Building Society or
Bank and certainly as soon as he has been instructed by the auctioneers.
Urgency does not seem to have been part of the culture of the legal
profession, except for those who within their practice have appreciated
what auctions are all about.
In my auction house at Edward Mellors in Manchester and North Cheshire
(self-advertising over) we generally handle all the contracts with our
own staff in the auction room, signing-up generally on the standard
memorandum. Therefore, we have to have all the legal packs available
in our office beforehand ready for transporting to the sale room. Ideally,
you will say - and have said so recently in considerable numbers when
complaining to Peter Parfait and PAN about delays in being able to inspect
such details - the legal pack should be available virtually as soon
as the brochure is printed. Very frequently they are not but - like
not blaming the messenger who brings the bad news - don't blame the
auctioneers. It is not because of faults in their organisation but faults
in the organisations of others that the packs are not available for
would-be buyers in plenty of time. Do you remember in PAN sometime back
a very defensive response by one of the national firms of auctioneers
who, having had identical criticism, said very much the same sort of
thing? At Edward Mellors it is always my responsibility to look through
and check the contracts, searches, special conditions, Land Registry
documents and detail of the legal packs on the day before the auction
and it's amazing how many of the local searches and all the other details
needed have to be chased on the telephone and are still being faxed
in and delivered only 24 hours before the sale. No wonder would-be bidders
complain but, as you will have gathered, I am asking you not to blame
the auctioneers. But then I would wouldn't I? At least I am glad to
get the grumbles off my chest. Sorry it doesn't help you - nor, frankly,
me - by the time my next sale comes round. But then, maybe it does help
you. Almost invariably the legal packs are available for inspection
in the saleroom before the auction. In most cases they are not difficult
to interpret. Why not have a look at some next time you are at auction,
even if you are not thinking of buying, and get used to them so that
when it's for real you know what you are looking at. Ask questions of
the providers about anything you do not understand. Do a little reading
on the subject in PAN or elsewhere. Sorry to flog the point, but the
subject will also be dealt with at the next Conference. Remember that
if you found the legal details difficult to get hold of, so did the
opposition. A little perspicacity on your part will turn you into the
favourite; right out in front.
Just to finish, let me give you an amazing reminiscence from my last
sale. The second lot was a vacant industrial warehouse; single storey,
3000sq ft with a small yard, if I remember correctly, up in the hills
of Mossley, Derbyshire. To my horror, when I first picked up the details
I saw the vendor had decided to offer the property at a disclosed reserve
of �1,500. Now, as an auctioneer, I hate disclosed reserves - they are
like playing poker with your cards uppermost on the table or being in
a swimming pool when your trunk elastic goes! You are robbed of all
chance of subterfuge.
But I was stuck with the situation and started logically with a request
for a bid at �1,500. "No point", said I, "in starting lower", but my
audience thought better. Eventually I had to offer them a bid, without
responsibility, at �250, to which a brave man on the front row responded!
After a lot of chatter, the bidding slowly went up in �250 increments.
(They were lucky: I don't usually take less than �500 increases). And
the bidding stopped totally at �1,500, until I started the going, going,
gone sequence, whereupon three hands shot up and three bidders all showed
excited interest. I immediately increased my increments to �500 and
then, as the bidding still continued, hectically, I increased them to
�1,000. At �25,000 I stopped to take breath and asked one of the bidders
if "he knew where the gold dust was" but he was far too eager to bid
to tell me and proceeded to force the last remaining bidder up to �39,000!
You see, it's still fun being an auctioneer - the unexpected can strike
when least expected. Like a valuation being totally wrong, perhaps!
I still don't know why the lot was so valuable to the three bidders,
and none of them would tell me afterwards. Imagine the chagrin of the
successful bidder when he thinks that on a luckier day he might have
bought at �1,500! The only explanation I have for the price is that
there must still be some truth in the old saying that "there's gold
in them thar hills". What hidden gold will you be able to find at your
next auction?
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