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Affiliate Menu  | Where to start | Making Money | Planning Sites | Glossary

Glossary of web affiliate marketing terms


Affiliate
A person who advertises someone elses store and services to earn a commission. Affiliates sign up to networks so that they can login and check statistics and get paid all from once place.

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Backend
Backend of a site - usually the admin area for maintainance.

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Basket
Basket is the spend of a shopper.

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Black
Black affiliate is someone who uses none ethical means of getting traffic to their sites. AKA Spammer.

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CMS
Content management system

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Drop shipping
Taking orders in your own shop, taking the payment and arranging for the merchant to deliver the product direct to your client

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Feeds
Data feeds are a file of data that is mapped to fields on your site to display how you choose

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Full URL
The full url of the site is the bit where it starts with the http://

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Indexing
A person that advises on a mortgage or loan that will suit your needs. They usually work from a restricted range of deals

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Live feed
Feed of data called from a database that can be updated a lot by the owner

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LMAO
Laugh my ass off

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LOL
Lots of laughs or laugh out loud

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Merchant
Shop

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Network
central point to get affiliate links or advertise your affiliate program

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Open source
Designed to be available for free, and adapted and improved by people who are very willing to share

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Capital
The amount of money borrowed to buy your property

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Capital & Interest
In the context of mortgages, a capital and interest mortgage is also known as a repayment mortgage. It involves paying all of the interest plus repayment of a little of the capital each month; an interest only mortgage involves only paying off the interest

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Capped Rate
A mortgage which allows your interest rate to climb or drop no higher or lower than a specified level, usually for the first few years of the loan

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Cash Back
A mortgage that provides a borrower with an immediate lump sum payout on top of the sum borrowed to buy the property. This has to be paid for one way or the other, so cash back mortgages will typically be at a higher rate than other mortgages and will usually have redemption penalties for several years

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CAM
Current Account Mortgage

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CML
The Council of Mortgage Lenders, which has devised the Mortgage Code to ensure lenders treat customers fairly

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Compulsories
This is shorthand for compulsory insurances. Some lenders, at least for certain mortgages, insist that you take out their buildings insurance - which needn't necessarily be the most cost effective on the market. Our Mortgage Wizards allow you to select out these products if you wish to (although sometimes of course, the mortgages can be so good that it outweighs the potential disadvantage of taking the compulsory insurance)

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Completion
The final stage of the house-buying process, which comes after exchange of contracts. The sale must proceed after Exchange, but Completion occurs when the property's agreed sale price (less any deposit already paid) safely reaches the seller's bank account

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Contents Insurance
Insurance covers which protects the personal belongings your home contains. In the case of rented accommodation, the landlord is responsible for insuring those contents, which he owns, but not those owned by his tenants

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Conversion
Can refer to a property that was once a house but has been converted to a flat. Also could refer to a loft that has been converted to a room. Changing from one use to another

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Conveyancing
Normally carried out by a solicitor or licensed conveyancer on the buyer's behalf, conveyancing includes proving the property is really owned by its seller, making sure that all the loans secured on it are discharged, establishing its legal boundaries and searching local planning information for upcoming developments which could affect the property's value

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Council Tax
A local authority charge, which replaced the Community Charge in 1993/94. Generally speaking, the more valuable your property is, the higher your Council Tax bill will be, although the amount for an identical property can vary considerably between different local authorities. In rented or buy to let accommodation, the tenants are usually responsible for the Council tax

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CCJ
County Court Judgement. If a County Court rules against you for defaulting on a debt, that ruling is listed on your credit record. Having such a judgement listed against you may mean you are turned down for future loans, or be expected to pay a higher rate than other customers. The Scottish equivalent of an English CCJ is a Decree

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Credit Reference Agency
When assessing your application, a mortgage lender will study your credit records. These records are held centrally by credit reference agencies, and contain information from many different aspects of your life

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Current Account
A bank account linked to a chequebook and/or debit card. In exchange for instant access and the ability use cheque or debit facilities, most pay little or no interest on the balance they contain

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Deeds
The formal written document, which lists exactly who owns a property and enables transfer of a property's ownership from seller to buyer. A mortgage lender will record details of their mortgage on these deeds (which means they can take ownership of the property if you default on the loan payments)

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Deposit
In the context of mortgages, the deposit is the initial lump sum payment, which the buyer must contribute to the property's total purchase price

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Disbursements
The costs of the legal process that your solicitor or conveyancer will have to pay for on your behalf and which are added to their bill. (i.e. land registry searches)

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Discharge Fee
A fee charged by a lender for releasing its charge over a property once you have paid off your loan. You may incur this fee if you move to another lender

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Discounted Rate
A mortgage which has an interest rate below the lender's standard variable rate (SVR), Bank Base Rate or Libor rate, typically for the first few months or years of the loan. The rate payable may move up and down, but the discount on SVR remains constant

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Diversification
The principle that wise investors should spread their risk among many different types of investment. A properly balanced portfolio will contain elements of share, deposit-based and property investments. Fund performance and objective achievement are not guaranteed

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Drawdown Facility
The ability to borrow extra money through your mortgage later on, possibly after you have paid some off. You can be issued with a chequebook for this

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Early Redemption Penalties
Fixed-rate, capped-rate, cash back and discount rate mortgages commonly carry early redemption penalties which can in some cases persist long after the initial special rate itself has expired. This can make it prohibitively expensive to move to a rival lender in the first few years of the loan. The Charcol online web site shows you the size of any redemption penalty and how it changes over time

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Employment Status
A term used by lenders to describe potential borrowers' working arrangements. Self-employed applicants are sometimes seen as a greater risk than employees are. But many specialist lenders and mortgages have emerged in recent years designed specially for different types of employment status, and the Charcol online website has a wide variety of these in its database

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Endowment Mortgage
A mortgage funded by an insurance-based savings plan, which may give you a bonus payment or additional returns by the end of the loan's term if it performs well

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Equities
Another name for ordinary shares

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Equity
The difference between the value of your property, and the amount of loan secured on it

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Exchange Of Contracts
The terms of a property's purchase become legally binding for both parties when contracts are exchanged. The buyer is then committed to buying, and the seller to selling. As a buyer, you should normally ensure that building insurance from this date covers you, because even if the property were damaged badly, you would still have to buy it

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Execution-only
A service, which offers no advice, but merely carries out the customer's orders

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Feuhold
A form of legal title applicable only in Scotland

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First Charge
The legal charge a lender has over your property. They have first call on funds available from the sale of a property

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Fixed Rate
A mortgage, which fixes your interest rate at a specified level, typically for the first few years of the loan

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Flexible Mortgage
A mortgage, which allows borrowers to make overpayments when they have spare cash. Other features could include the option to reduce or miss payments altogether when times are tight, and to re-borrow any overpayments. Not all flexible mortgages offer all of these features. Often useful for self-employed people, whose income varies from one month to the next. The most flexible form of mortgage is a Current Account Mortgage (CAM), which can potentially save you money by linking your current account and mortgage together

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Freehold
Ownership of the land on which a property stands

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Full Status Loan
A loan where complete checks are made on your credit history and income

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Gearing
Using lenders funds to fuel your investment growth. Remortgage to buy more, realising equity and keeping it moving.

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Gross
Before tax

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Growth
A growth strategy is one, which seeks to maximise the capital value of your investment without the requirement to generate any minimum level of income. Any income may be reinvested

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Ground Rent
Annual rent paid by the owner of a leasehold property to the person who owns the freehold

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Guarantor
Someone who agrees to guarantee your loan or payments should you default

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Illustration
In the context of mortgages, a lender's estimate of the monthly payments you would have to make under a particular loan arrangement, together with the costs to set it up

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Impaired Credit
Impaired credit mortgages are specialist loans for customers whose credit problems disqualify them from using mainstream lenders' standard products. Some lenders specialise in loans like these, which are also known as adverse credit loans

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IFA
Independent Financial Adviser

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Income Multiplier
How a mortgage lender works out how much you can borrow usually by multiplying your income

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Interest
The premium, which a borrower must pay a lender in return for use of the lender's money

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